Monday, May 31, 2010

Photo Prints

Product pictures on e-commerce sites should look professional, with well-designed placement, colors, and layouts. However these images often do not convey how the product is actually used. More casual action shots may not work as a primary product photo, but can be valuable buying information for your customers. Using 123Print to show these images alongside your professional photos will help your customers make purchase decisions without affecting your own portrayal of your products.

Action shots are also a great way to encourage your customers to participate by uploading their own photos of your products in use. Not only will you give a little recognition to your customers, you’ll also show potential customers how the product is used, and that other people have made a satisfying purchase. Flickr makes it easy to show any subset of your photos with their ready-to-go widgets.

Social Hour

By forming a group on Flickr, you give your customers a place to connect with you and each other. A Flickr group will encourage customers to upload their own photos of your products and comment on the photos already posted. Being able to interact with each other will give your customers a method for sharing experiences with your products and connecting to your company on a new level. Potential customers will be able to see what your customers are saying to each other and how they use your products.

Tagging is the act of adding keywords to a photo in order to describe it and make it more findable. Flickr allows you to add keywords to your product images in order to make them show up in these searches. By showing up in keyword searches, you can introduce your products to a much wider range of possible customers. Having images that are fun and exciting (such as action shots) will also be more enticing to potential customers.

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