Friday, December 17, 2010
Best of Lodge Rooms
While it is clearly evident that the surge in occupancy at these three hotels was the key driver behind the increase in revenues, a large portion of this increase in occupancy was due to the transfer of booked room nights from the flood impacted Nashville hotel. Lodge holidays can be spent in any of these three hotels would have been much more subdued in the absence of this temporary arrangement for the customers who had already booked rooms at the Gaylord's Nashville hotel. The management is under-rating the impact of this movement and have not reported the performance after adjusting this impact. However, based on the statement issued by the company officials in July, nearly 43,645 room nights were transferred from Nashville to other three hotels, adding nearly 9% to the incremental occupancy in these hotels. Assuming that these transferred room nights are distributed evenly across the period May 2010-Nov 2010 (during when the Nashville remained closed), the reported improvement in occupancy in 2Q09 includes the impact of transfer of nearly 12,400 room nights to these three hotels which amount to nearly 2.8% of the total available rooms at these hotels. The reported combined occupancy of the three hotels improved 9.4% to 73.4%. However, after adjusting the 2.8% of the incremental occupancy from the transfer of room-nights from Nashville hotel, the average occupancy of the three hotels was 70.7%. Thus, the adjusted occupancy increased 5.3% against the reported increase of 9.4%. Based on adjusted occupancy, total marginally up by 0.8% and room Revpar increased 1.7% in 2010.
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